Tangazo

April 24, 2012

SBL partners with Push Mobile for the second time to launch the 'Underneath The Crown' campaign!

SBL Director of Marketing, Mr. Ephraim Mafuru speaking at the SBL Asante Tanzania 'Underneath The Crown' campaign launch at the Serena Hotel in Dar es Salaam on Sunday 22nd April 2012.

SBL Director of Marketing, Mr. Ephraim Mafuru shaking hands with Push Mobile Campaign Manager, Rugambo Rodney at the SBL Asante Tanzania 'Underneath The Crown' campaign launch at the Serena Hotel in Dar es Salaam on Sunday 22nd April 2012.

Group photo with SBL Management and campaign partners Push Mobile, Vodacom and PWC at the SBL Asante Tanzania 'Underneath The Crown' campaign launch at the Serena Hotel in Dar es Salaam on Sunday 22nd April 2012.  
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 Push Mobile Media, Tanzania’s No 1 Interactive Mobile Communications firm is proud to be partnering with Serengeti Breweries Ltd (SBL) for what is now the second time, to pull off yet another exciting give-away campaign. SBL is a subsidiary company of the world class Diagio PLC (UK) and Push Mobile is honored to betheir mobile partner for choice. This year Push Mobile is working with not one, but three of SBL’s major brands, Serengeti Premium Larger, Tusker Lager and Pilsner Larger.

Freddie Manento, Managing Director, Push Mobile said “Push Mobile is very privileged to have this opportunity to partner with SBL in championing their campaign forSerengeti, Pilsner and Tusker.”

This incredible promotion dubbed ‘Treasure Underneath the Crown’ is the ultimate reward campaign, a perfect way for SBL to say‘ Thank You’ to their consumers by giving them the opportunity to win some exciting prizes, prizes that say a big thank you to the consumers whose custom and support have given SBL the success they can enjoy today.

This countrywide promotion launched on Sunday 22nd April at the Serena Hotel in Dar es Salaam and will continue for a total of 16 weeks. Its very simple, customers who drink any of the three major brands of Larger involved in this promotion are encouraged to look underneath the bottle top before throwing it away.

There they will find a unique seven-digit code. Customers simply text their unique code to the short code 15317 charged at the price of a standard rated SMS. They will receive a message in reply informing them that they have either won an immediate cash prize, they have been entered into the weekly or monthly prize draw, or that this code is invalid. As well as daily cash prizes delivered direct to the winner via mPesa, other prizes include motorbikes, cars, a bajaj, and even a generator.

Push Mobile is the mobile partner of choice assisting SBL in rewarding their consumers for their unwavering loyalty by giving them the opportunity to win prizes that could potentially enhance their livelihoods and give them a means to generate extra income.

Push Mobile is a privately owned interactive mobile communications company, which provides full service technology and consultancy across all new media platforms including Voice, SMS, and Mobile Internet. We connect businesses to people through our creative use of the mobile channel, to find out more please visit our website www.push.co.tz

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